"In 1972, concerned about the problems afflicting other developing countries that focused only on economic growth, Bhutan's newly crowned leader, King Jigme Singye Wangchuck, decided to make his nation's priority not its G.D.P. but its G.N.H., or gross national happiness."
http://www.nytimes.com/2005/10/04/science/04happ.html?ei=5088&en=a4c0250cf8730dca&ex=1286078400&partner=rssnyt&emc=rss&pagewanted=all
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