"Paulo Coelho, the best-selling author of “The Alchemist”, is using BitTorrent and other filesharing networks as a way to promote his books. His publishers weren’t too keen on giving away free copies of his books, so he’s taken matters into his own hands."
http://torrentfreak.com/alchemist-author-pirates-own-books-080124/
"Coelho’s view is that letting people swap digital copies of his books for free increases sales. In a keynote speech (embedded below) at the Digital, Life, Design conference in Munich he talked about how uploading the Russian translation of “The Alchemist” made his sales in Russia go from around 1,000 per year to 100,000, then a million and more."
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