"If you have events advertised on your website, events that you want to draw visitors to, it is possible to have a Google Calendar button positioned next to those events which lets visitors to your site save those events directly to their Google Calendar. It’s quick, easy, and convenient and it means that people won’t forget about what you’re planning."http://www.googletutor.com/2008/05/27/let-your-website-visitors-save-events-to-their-google-calendars/
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