"Many things come together to form trust. Starting from the design of the logo to the text and what it reads, all the way to the amount of white space around all the elements.Professionally designed work looks solid, the same holds true with the written word. Typos and grammatical errors express a disregard for the user and effects the image of your company being able to deliver good service. Some of these practices may be obvious, but worthy of review."
http://www.10e20.com/blog/2008/01/11/essential-web-design-principles-to-earn-trust/
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