"Clarity is the most important quality of good writing. Writers should master it before anything else.
But, if that’s all your writing is–clear, concise, direct, and to-the-point–it can become stale and boring, causing your readers to lose interest.
Fortunately, there are some easy ways to inject life into your writing. By making some tweaks to your prose, you can significantly enhance your style, while retaining the vital clarity that good writing demands"
http://www.copyblogger.com/modifiers/
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