"Custom domain names - It's no longer a game of .uk, .it etc as based on countries... we will probably soon be seeing .mcdonalds and .dell. Basically anything goes, although a bit of money to back it up will help, as trademarks will get priority."
http://community.zdnet.co.uk/blog/0,1000000567,10008550o-2000331761b,00.htm#comment20095185
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