Tips for Better Blogging

"If you've taken the plunge into self-publishing, you've probably already learned that setting up a blog is the easy part. Tools like Blogger, TypePad and WordPress make it simple to set up your own site with just a few clicks.

It's the next step -- the branding, promotion and the actual writing -- that's the toughest nut to crack. "

http://www.webmonkey.com/tutorial/Tips_for_Better_Blogging