"The firms Bar Code Revolution [barcoderevolution.com] and D-Barcode [d-barcode.com] use a unique process that allows for an original design element to be integrated into a traditional barcode. While retaining the functionality of the barcodes themselves, their visual appearence are augmented with beautiful iconography or outlined in larger graphic patterns."
http://infosthetics.com/archives/2009/11/visually_designing_barcodes.html
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