http://www.youtube.com/watch?v=D58LpHBnvsI&feature=player_embedded
"Using jargon to describe your work and your passions is a normal temptation. We all do it, and often without thinking twice. But when your goal is to bring other people alongside and include them in what you do, that language you’ve adopted to belong in your community can end up creating a wall between you and your goals."
http://www.sametz.com/roundthesquare/posts/2011/03/are-you-speaking-your-language-or-theirs/
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