A Crash Course in Typography: Paragraphs and Special Characters

"Body copy makes up the majority of many websites. Headlines and other bits of typography are often considered more fun to design, or more artistic, but without a good design for your body copy, your overall project will suffer.

Body copy design requires you to consider two separate parts: character styles, and paragraph styles. Proper use of special characters can greatly increase the level of professionalism in your designs. And good paragraph styling can make a huge difference in readability, and therefore the amount of time someone is willing to spend reading your copy."

http://www.noupe.com/design/a-crash-course-in-typography-paragraphs-and-special-characters.html