"One highly effective way of mobilising a Facebook community is through the use of page events, from both an online PR and engagement perspective. Whether it’s to signify a live announcement, the launch of a new form of product, or a real life event (a sale for example), the onus is on an organisation’s social media agency to ensure that the online buzz around these occurrences is as widespread as possible. Facebook events provide a great mechanic for engagement and create a recurring presence on users’ Facebook homepages once they have submitted their response to the event invitation."
http://socialmediatoday.com/alex-smith/272563/creating-perfect-facebook-event-part-one
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