Is your passion for telling the story or for selling the story?

"Only if you want to sell your story and have the commitment and energy to market it to a defined audience should you take the next step and publish it as a book. Because a book is a product. As the publisher you are taking on the responsibility to develop and market that product profitably. If you’re not going to follow through with the hard work of marketing, why do you want to invest in developing the product?"

http://www.ampersandvirgule.com/2011/02/is-your-passion-for-telling-story-or.html