Tweets that you have posted in that past that received a lot of traffic and were ReTweeted many times may be worthy of posting again. People are on Twitter at all times of the day all over the world, so a Tweet you posted on Monday at 10am, for example, that was well-received can be posted again 10 days later on Thursday at 3pm. The Favorites function easily allows you to bookmark, if you will, your most popular Tweets for future re-posting. As a general rule, popular Tweets can be reposted 3-4 times over a period of 6-8 weeks without losing their initial appeal."
http://www.diosacommunications.com/twitterbestpractices.htm
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