Using Landing Pages and Squeeze Pages

"A landing page is the page you want people to visit when they click on a link to your site. Most landing pages are used in the context of advertisements and marketing campaigns. For example, if you are running a Google Adwords campaign, the page that people go to when they click on the ad is the page they "land" on, or the landing page. "

http://blog.marketingtipsforauthors.com/2009/09/using-landing-pages-and-squeeze-pages.html