Your Book Launch: Soft or Hard?

"The problem with the hard launch is that it requires a huge amount of work, long-term planning, the cooperation of a network of people and the hope that on the one day you’ve picked there are no uprisings, earthquakes, or assassinations to grab everyone’s attention. If you miss the day, you lose."

http://www.thebookdesigner.com/2011/03/your-book-launch-soft-or-hard/