"Many new authors might make the mistake of thinking that if they have a portable document format (PDF) of their book it means that it can be read on an e-reader or other mobile device. While in many cases the PDF can be opened, the text is far too small because it is a static or unchangeable image. ePub makes it so your text is resized to fit the screen of any given device. Since the text in ePub format can be changed in terms of size, font and color, reading an ePub book becomes a much more personal experience for the reader. Sounds great right? But how do you make an ePub book? "
http://www.lulu.com/blog/2010/03/12/how-to-make-an-ebook-anyone-can-read/
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