Keywords: A writer’s guide to attracting more traffic to your blog

"This is very much part of the magic and requires you, the writer, to decide on what keywords or phrase you will target with each page. The simplest way to do this is to determine who you wish to reach and try to second guess the keywords they are most likely to type into a search engine."

http://bubblecow.co.uk/blog/2010/08/12/keywords-a-writer’s-guide-to-attracting-more-traffic-to-your-blog/