Make Time to Promote Your Book

"Decide how many hours a week you can spend promoting your book and block out time on your calendar every day. If you have a day job, set aside a half hour or an hour on weekday evenings for promoting your book. Even if you just have time for a few quick emails, make sure you do something EVERY DAY to promote your book, so that you don't lose momentum."

http://bookmarketingmaven.typepad.com/book_marketing_maven/2011/02/make-time-to-promote-your-book.html