There’s only one secret to building your online presence

"Engaging the reader meant hooking them in, holding their attention, and ensuring they stayed on board until the end of the copy. Job done.

Moving forward, and in modern times, the plethora of content avenues available to consumers, readers and ‘buying’ audiences means that your content has less and less time to be engaging, appealing, and to deliver the actual call to action. If you don’t engage them, you’ve lost the sale opportunity."

http://www.bristoleditor.co.uk/free-stuff/theres-only-1-secret-to-building-your-online-presence1/