Do Something Different: Engage the Media Using Twitter

"With only 140 characters, how do you entice the media to cover your story?

Think about it: Is 140 characters really different than the lead in a press release? Remember, reporters only read the first paragraph and if it strikes their interested, they read the rest. If the first paragraph doesn’t capture their interest, you don’t have a story! "

http://www.prnewsonline.com/prinsiders/Do-Something-Different-Engage-the-Media-Using-Twitter_13764.html