"The trick to their success may lie in the community building which is so crucial to Twitter. Taeckens explains his three point plan for engagement: "First, be pro-active about interacting with other people; you have to engage in conversations, not merely post as if you're reporting to a captive public. Second, display your sense of personality; use wit, humor, creativity, and have fun. Third, post and comment on topics you know and care about--not just literature and publishing, but all topics in the cultural dialogue.""
http://www.huffingtonpost.com/fauzia-burke/does-twitter-sell-books-y_b_630759.html
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