"When this book was published the author (or publisher) had an opportunity to enter metadata about the book. The principle place this is done is in the Bowker information file about the book. Usually self-publishers fill this out when they buy their ISBNs and then forget about it.
That’s a mistake. This seemingly inoccuous-looking form that appears to be just a nuisance to get through as fast as possible is actually a key to how well your book will sell. Why?
Metadata."
http://www.publetariat.com/business-end/metadata-self-publishers-part-i
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