Michael Pollan's New 'Food Rules': 64 Easy Steps to Better Health

"#11 Avoid foods you see advertised on television.

Food marketers are ingenious at turning criticisms of their products -- and rules like these -- into new ways to sell slightly different versions of the same processed foods: They simply reformulate (to be low-fat, have no HFCS or transfats, or to contain fewer ingredients) and then boast about their implied healthfulness, whether the boast is meaningful or not. The best way to escape these marketing ploys is to tune out the marketing itself, by refusing to buy heavily promoted foods. "

http://www.alternet.org/health/145012