Tips from inside the newsroom

"In the last newsroom I worked in recently, I received 250 emails per day from company PRs, in-house marketers and PR Agencies dealing on behalf of clients across the UK. And roughly 10% of them were actually worth reading. "

http://www.bristoleditor.co.uk/free-stuff/tips-from-inside-the-newsroom/

"[...] be patient. Be persistent. Keep sending the right PR, in the right format, at the right time, and within their deadlines. They’ll get to it eventually."