Triumphant Tweeting

"It’s not easy getting an accurate flavour of you, your brand, your services, your passions, your ethics and your ideal connections across in 140 characters – even seasoned copywriters can find this a challenge on Twitter.

There are so many considerations to bear in mind, making Twitter both a joy and a potential disaster zone for the ill-prepared.

Here’s my top 10 tips for Tweeting triumphs:

1. Don’t sell anything: it’s not a direct marketing platform, it’s social. Promote for audience benefit, yes, but do it with integrity. [...]"

http://www.bristoleditor.co.uk/free-stuff/triumphant-tweeting1/