"When I was getting ready to launch my own book, Life After College, I knew I needed a way to track the hundreds of book promotion action items and ideas floating around in my head — everything from website development to book tour planning to advance copy recipient lists, so I created a 15-tab master spreadsheet as a way of organizing the hundreds of things an author thinks about on the road to book launch."
http://www.lacbook.com/for-authors/book-marketing-plan-and-consulting/trackback/
http://www.lacbook.com/for-authors/book-marketing-plan-and-consulting/trackback/
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