How to get your book reviewed

"The reviewer is doing you a favor, so be nice. You don't have to put on the hard sell to impress me, but it's important to be friendly and professional. Introduce yourself, give me a very brief synopsis of your book, include links to your book and website, and offer to send a review copy. "

http://blog.marketingtipsforauthors.com/2011/06/how-to-get-your-book-reviewed-by.html

"The typical review package includes a print copy of the book, and at least two pages of information about the book and the author, including synopsis, excerpts of other reviews, blurbs, an author bio, links, and contact information. Some publicists also include Frequently Asked Questions or a Q&A with the author. Putting something like this together doesn't take much effort, and goes a long way toward making you look like a professional. "