Bayesian Rating - how to implement a weighted rating system

"Bayesian Rating is using the Bayesian Average. This is a mathematical term that calculates a rating of an item based on the “believability” of the votes. The greater the certainty based on the number of votes, the more the Bayesian rating approximates the plain, unweighted rating. When there are very few votes, the bayesian rating of an item will be closer to the average rating of all items."

http://www.thebroth.com/blog/118/bayesian-rating