How to Sustain Big Buzz for Your Book

"For months before and after your book is published you are living on adrenaline. You are doing everything you can to be the next big thing. But like every new, shiny prize your book cannot sustain the type of promotion and marketing momentum it first garnered. Months and years after its release, your book still needs to remain top of mind and keeping it in the media spotlight takes effort."

http://www.huffingtonpost.com/arielle-ford/how-to-sustain-big-buzz-f_b_568413.html