9 Ways to Market Your Book With No Money

"If you are an author with a minuscule marketing budget, how can you ensure that your book is noticed at the time of the book launch?"

http://www.thebookdesigner.com/2011/06/9-ways-to-market-your-book-with-no-money/

"In a sense, your book launch may never end. We will probably never run out of communities to communicate with about our work. And when you publish your next book, think how much ground will already be prepared for your book marketing efforts."

Planning Your Publicity All Year Long

(image: wikipedia)"Once you define holidays/seasons/events you want to pitch your story to, you’ll also want to be cognizant of the appropriate seasons and what the media is looking for. Here’s a brief outline of all four seasons as well as suggested targets/pitches. Keep in mind that breaking news stories and global events may slant these times considerably, but barring that, the seasonal angles tend to remain fairly consistent."

http://amarketingexpert.com/ameblog/marketing/planning-your-publicity-all-year-long/

How Long Is Too Long To Market A Book?

"But how long should you stick to marketing one book before moving onto the next? The answer depends on a lot of things. Topic, for one, will often drive the wheels of a campaign and it’s often said that the best way to market your first book is with your second and third and forth – and well, you get the idea."

http://amarketingexpert.com/ameblog/marketing/how-long-is-too-long-to-market-a-book/

How to Sustain Big Buzz for Your Book

"For months before and after your book is published you are living on adrenaline. You are doing everything you can to be the next big thing. But like every new, shiny prize your book cannot sustain the type of promotion and marketing momentum it first garnered. Months and years after its release, your book still needs to remain top of mind and keeping it in the media spotlight takes effort."

http://www.huffingtonpost.com/arielle-ford/how-to-sustain-big-buzz-f_b_568413.html

Edward Bernays

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."

http://en.wikipedia.org/wiki/Edward_Bernays