Planning Your Publicity All Year Long

(image: wikipedia)"Once you define holidays/seasons/events you want to pitch your story to, you’ll also want to be cognizant of the appropriate seasons and what the media is looking for. Here’s a brief outline of all four seasons as well as suggested targets/pitches. Keep in mind that breaking news stories and global events may slant these times considerably, but barring that, the seasonal angles tend to remain fairly consistent."

http://amarketingexpert.com/ameblog/marketing/planning-your-publicity-all-year-long/