" 1. Login to Feedburner
2. Click on the Publicize Tab
3. Choose Email Subscriptions from the right navigation menu
4. Click on Email Branding sub menu
5. Now you have the option to change the email title.
6. Change the feedburner email subject / title as required.
7. Adding ${latestItemTitle} in the title will replace it with your Posts title
8. Scroll down and click Save."
http://alfred.co.in/email/how-to-change-feedburner-email-subject-line/
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