10 Common Mistakes Made by Nonprofits on Social Media

"I have literally “liked,” “followed” and “friended” more than 100,000 nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. It’s sad, really, that so many nonprofits are utilizing social media (with the best of intentions, of course) but not getting the proper training they need. If your nonprofit is making five or more of the 10 mistakes below, odds are that training and a re-examination of your social-media strategy are required."

http://nonprofitorgs.wordpress.com/2011/06/08/10-common-mistakes-made-by-nonprofits-on-social-media/