Why Every Author Needs a Mailing List

"You have a major advantage when you engage readers using email. As an author you understand the power of the written word. In an age where much of the communications amounts to the written equivalent of grunts and murmurs, a little bit of attention to good writing really stands out."

http://blog.marketingtipsforauthors.com/2011/06/why-every-author-needs-mailing-list-by.html