"In part one of the blog well series, I asked and answered the question, Should small businesses blog? – Hell yes! Today I want to take a look at the things you need to think about before you start your business blog. At the end of this post, you’ll find a link to download the blog plan – print it up, work through it, I promise, once you have a firm idea of where you are going it will be a lot easier to get there."
http://blog-well.com/2008/03/03/the-blog-plan/
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