belOga comes with a big "O", and an even bigger circular touch-screen which replaces the usual scheme of buttons and controls. This sewing machine concept was designed by Kristine Brückner, an industrial design graduate from the Munich's University of Applied Sciences with an impressive portfolio.http://www.core77.com/blog/object_culture/beloga_not_your_grandmothers_sewing_machine_8124.asp
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