BBC Logo in QR Code

"Duncan Robertson is the software engineer that worked on the QR codes for BBC Programmes Beta. He now reports on work in progress on incorporating the BBC logo into QR codes. This is made possible due to error correction code written into the QR Code encoder that allows up to 30% deterioration of a QR Code while remaining readable"


http://2d-code.co.uk/bbc-logo-in-qr-code/