"In HTML authoring, there are very good reasons to include an alt attribute into every img element. The purpose is to specify a textual replacement for the image, to be displayed or otherwise used in place of the image. Thus, the prime rule is: Consider what the page looks like or sounds like when images are not shown. Then, write for each image an alt text that best works as a replacement."
http://www.cs.tut.fi/%7Ejkorpela/html/alt.html
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