Radical transparency

"Radical transparency is a management method where nearly all decision making is carried out publicly.

All draft documents, all arguments for and against a proposal, the decisions about the decision making process itself, and all final decisions, are made publicly and remain publicly archived.

The only exceptions to full transparency include data related to personal security or passwords or keys necessary for physical access required to carry out publicly negotiated decisions. Any technical actions which are perceived to be controversial or political are considered to lack legitimacy until a clear, radically transparent decision has been made concerning them."

http://en.wikipedia.org/wiki/Radical_transparency

"But here's the interesting paradox: The reputation economy creates an incentive to be more open, not less. Since Internet commentary is inescapable, the only way to influence it is to be part of it. Being transparent, opening up, posting interesting material frequently and often is the only way to amass positive links to yourself and thus to directly influence your Googleable reputation. Putting out more evasion or PR puffery won't work, because people will either ignore it and not link to it - or worse, pick the spin apart and enshrine those criticisms high on your Google list of life."

http://www.wired.com/wired/archive/15.04/wired40_ceo.html