"You’ve worked hard putting together a press release. Now you need to get it out. Problem is, you know that the majority of press releases get binned - after all, what’s news to one, may be spam to another. So what can you do to up your chances of being read? You need to stand out; you need to entice me."http://blog-well.com/2008/04/25/how-to-write-a-press-release-that-gets-read/
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