Cory Doctorow: Think Like a Dandelion

"Dandelions and artists have a lot in common in the age of the Internet. This is, of course, the age of unlimited, zero-marginal-cost copying. If you blow your works into the net like a dandelion clock on the breeze, the net itself will take care of the copying costs. Your fans will paste-bomb your works into their mailing list, making 60,000 copies so fast and so cheaply that figuring out how much it cost in aggregate to make all those copies would be orders of magnitude more expensive than the copies themselves.

What's more, the winds of the Internet will toss your works to every corner of the globe, seeking out every fertile home that they may have — given enough time and the right work, your stuff could someday find its way over the transom of every reader who would find it good and pleasing. After all, the majority of links between blogs have been made to or from blogs with four or fewer inbound links in total — that means that the Internet has figured out a cost-effective means of helping audiences of three people discover the writers they should be reading. "

http://www.locusmag.com/Features/2008/05/cory-doctorow-think-like-dandelion.html