As in many modern online games, co-operation is the only way to progress, with the most challenging encounters manageable only with the collaboration of other experienced players. Hence the need for leaders, guilds—in-game collectives, sometimes containing hundreds of players—and online friendships measured in years. "When I started, I didn't care about the other people. Now they are the only reason I continue."
http://www.prospect-magazine.co.uk/article_details.php?id=10209
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