What's in a Project Name?

"We've come up with the following loose guidelines for project naming:

1. We prefer one word names.
2. They should be relatively easy to pronounce and easy to spell.
3. They have to be client friendly.
4. They should be globally unique across the company. No duplicates.
5. We need a reasonable number of items in the set to choose from, in A-Z order."

http://www.codinghorror.com/blog/archives/000996.html