Ebook entrepreneur Neil Jones takes on the big guys

"The former banker entered this particular realm of the unknown when he embarked on a novel last year. Once his thriller was almost complete, he went looking for literary agents. Finally one called him to say it received 300 submissions a week but took on just two or three authors a year. This started Jones thinking about the possibilities of low-cost, digital publishing.

With authors who want to control their own publishing in mind, he founded Interead and developed the Coolerbooks.com ebook site. He wanted to sell the Sony Reader to accompany the downloads but Sony could not guarantee supply, so he created the Cool-er ereader instead. After a few months in the market, worldwide sales of the Cool-er (which costs £189 in the UK) have soared."

http://www.guardian.co.uk/business/2009/nov/12/small-business-ereaders-neil-jones-profile


http://www.coolerbooks.com/