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2010-03-28

Did aliens help to line up Woolworths stores?

"We know so little about the ancient Woolworths stores," he explains, "but we do still know their locations. I thought that if we analysed the sites we could learn more about what life was like in 2008 and how these people went about buying cheap kitchen accessories and discount CDs."
The results revealed an exact and precise geometric placement of the Woolworths locations.

"Three stores around Birmingham formed an exact equilateral triangle (Wolverhampton, Lichfield and Birmingham stores) and if the base of the triangle is extended, it forms a 173.8 mile line linking the Conwy and Luton stores. Despite the 173.8 mile distance involved, the Conwy Woolworths store is only 40 feet off the exact line and the Luton site is within 30 feet. All four stores align with an accuracy of 0.05%."

Parker used an ancient technique: he found his patterns in 800 ex-Woolworths locations by "skipping over the vast majority, and only choosing the few that happen to line up".

With 1,500 locations, Brooks had almost twice as much data to work with, and on this issue Parker is clear: "It is extremely important to look at how much data people are using to support an argument. For example, the case for global warming covers vast amounts of comprehensive evidence, but it is still possible for people to search through the data and find a few isolated examples that appear to show otherwise."

http://www.guardian.co.uk/science/2010/jan/16/ben-goldacre-bad-science-aliens-woolworths


http://bengoldacre.posterous.com/did-aliens-play-a-role-in-woolworths

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