1. Their impact is too small to register on any performance scale. This means that the project is never at the top of anyone’s priorities and is never delivered.
2. They consume more effort than you originally estimate. The lack of progress means that you have to spend more time managing your project and communicating with and influencing your reluctant stakeholders.
3. They prevent you from getting on with more important projects. This is the biggest reason of all. As Apple boss, Steve Jobs, once said, “It’s only by saying no that you can concentrate on the things that are really important.”"
http://blogs.bnet.co.uk/sterling-performance/2010/03/30/strategy-execs-stop-chasing-quick-wins/
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