12 Rules for Writing a Great Blog

"If you’re struggling to keep up with writing your blog, here are 12 ideas that will help you write a blog that is compelling, powerful, and fun to write."

http://bookmarketingmaven.typepad.com/book_marketing_maven/2011/04/12-rules-for-writing-a-great-blog.html

"Blog posts are usually from 200 to 500 words. Rarely more than 800 words. Any longer, and people tend to skim or skip them. They look like too much work. If you have more to say, write an article, and if you have a lot more to say, write a book. When writing a blog post, be succinct, clear, and get your point across fast. The web is not made for leisurely reading. Think of your readers hopping like fleas from one blog to another; a sip of blood here, another sip there. "