Designing the Perfect Business Blog: Part (a)

"Malcolm Gladwell in his book, Blink, talks about a phenomenon he calls thin-slicing; an almost instinctual way that human beings filter information in the blink of an eye, by sifting the very few factors that matter from an overwhelming number of variables. To run a successful blog, it is crucial you understand that first impressions count.

First impressions take into account a myriad of elements, but can be best understood if considered from your visitor’s point of view:

(a) What is your visitor thinking while your site/page is loading?

(b) What is your visitor thinking as the page loads?

(c) What is your visitor thinking while he or she is exploring your site?"

http://blog-well.com/2008/06/18/designing-the-perfect-business-blog-part-a/