10 Ways to Market Your Book on Twitter

"Use keywords. When setting up your Twitter account, you’ll want to ensure you reach the right people (as in, those who may already have an interest in your book), so use keywords to target potential customers.  And consider using your real name (or pen name, whatever is on the book) for added credibility."

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http://www.sellingbooks.com/10-ways-to-market-your-book-on-twitter