Your Name Tag Could Make ALL the Difference

"I also don’t always put the name of my company, instead preferring to put WHAT I do, which is more Client Attractive. I’ll give you an example: A while back, I was on my way out of a networking meeting with my coat in hand and someone stopped me right in my tracks. I’d written “Fabienne, Business Coaching” on my nametag in BIG BOLD letters instead of crowding the little sticker with my last name, the name of my company, etc."

http://www.sellingbooks.com/your-name-tag-could-make-all-the-difference/

PressDoc Favorites

"The title and the summary is what people see when the PressDoc is being shared, so it’s very important that these show the exact information people need to trigger them to click, read and share. The social media pitch is also important and shouldn’t be too commercial, but it does need a ‘shareable’ factor."

http://blog.pressdoc.com/2011/06/pressdoc-favorites.html

High Level vs Low Level Book Promotion Techniques

"High Level Book Promotion Techniques

These are marketing techniques where you’re using or creating systems that do promotional work for you whether you’re at the computer or not. While they might not sell books for you indefinitely, they can chug on, working in your favor even if you take a week or two off from being an Internet Presence.

Examples:

Giving away free ebooks (as I’ve mentioned before, short stories can work fine) [...]"

"Low Level Book Promotion Techniques

If you look at my examples of high-level promotion, you’ll see they’re all about doing work today that continues to have a payoff down the line. I believe you can “make it” pursing nothing but two or three of those techniques, but most are the sorts of things that take time to build momentum. If you’re like me, and have the patience of a three year old, you may want to try some low level techniques to help sell books right now.

Examples:

Posting on Facebook/Twitter [...]"

http://www.lindsayburoker.com/book-marketing/high-level-vs-low-level-book-promotion-techniques/

Man’s Head Explodes in Barber’s Chair

"The job of the headline is to get the first line of your copy read."

http://www.copyblogger.com/smart-people-headlines/

"If your headline fails, you might as well go home"

7 Reasons You Should Not Use Social Media Marketing

"You are looking for a short-term answer. I have helped countless authors launch their social media platforms, only to have them call me a month later to announce that it is not "working" for them. Tweeting about your new book on Twitter is not going to mean thousands of people are going to instantly purchase it. Social media is an ongoing commitment—for the rest of your life (as an author, at least).  [...]"

http://blog.marketingtipsforauthors.com/2011/06/7-reasons-you-should-not-use-social.html

Book Marketing Spreadsheet + Consulting

"When I was getting ready to launch my own book, Life After College, I knew I needed a way to track the hundreds of book promotion action items and ideas floating around in my head — everything from website development to book tour planning to advance copy recipient lists, so I created a 15-tab master spreadsheet as a way of organizing the hundreds of things an author thinks about on the road to book launch."

http://www.lacbook.com/for-authors/book-marketing-plan-and-consulting/trackback/

Does Twitter Sell Books? Publishers Say Yes

"The trick to their success may lie in the community building which is so crucial to Twitter. Taeckens explains his three point plan for engagement: "First, be pro-active about interacting with other people; you have to engage in conversations, not merely post as if you're reporting to a captive public. Second, display your sense of personality; use wit, humor, creativity, and have fun. Third, post and comment on topics you know and care about--not just literature and publishing, but all topics in the cultural dialogue.""

http://www.huffingtonpost.com/fauzia-burke/does-twitter-sell-books-y_b_630759.html

Effectively Using Twitter to Promote Your Book

"One of the extra perks of having your book featured on BookBuzzr is that BookBuzzr community manager Freya tweets about your book to over 10,000 followers. But if you yourself are not on Twitter, you’re losing out on optimizing the tweets about your book. [...]"

http://www.bookbuzzr.com/blog/book-marketing/effectively-using-twitter-to-promote-your-book/

9 Ways to Market Your Book With No Money

"If you are an author with a minuscule marketing budget, how can you ensure that your book is noticed at the time of the book launch?"

http://www.thebookdesigner.com/2011/06/9-ways-to-market-your-book-with-no-money/

"In a sense, your book launch may never end. We will probably never run out of communities to communicate with about our work. And when you publish your next book, think how much ground will already be prepared for your book marketing efforts."

Tips from inside the newsroom

"In the last newsroom I worked in recently, I received 250 emails per day from company PRs, in-house marketers and PR Agencies dealing on behalf of clients across the UK. And roughly 10% of them were actually worth reading. "

http://www.bristoleditor.co.uk/free-stuff/tips-from-inside-the-newsroom/

"[...] be patient. Be persistent. Keep sending the right PR, in the right format, at the right time, and within their deadlines. They’ll get to it eventually."

Triumphant Tweeting

"It’s not easy getting an accurate flavour of you, your brand, your services, your passions, your ethics and your ideal connections across in 140 characters – even seasoned copywriters can find this a challenge on Twitter.

There are so many considerations to bear in mind, making Twitter both a joy and a potential disaster zone for the ill-prepared.

Here’s my top 10 tips for Tweeting triumphs:

1. Don’t sell anything: it’s not a direct marketing platform, it’s social. Promote for audience benefit, yes, but do it with integrity. [...]"

http://www.bristoleditor.co.uk/free-stuff/triumphant-tweeting1/

There’s only one secret to building your online presence

"Engaging the reader meant hooking them in, holding their attention, and ensuring they stayed on board until the end of the copy. Job done.

Moving forward, and in modern times, the plethora of content avenues available to consumers, readers and ‘buying’ audiences means that your content has less and less time to be engaging, appealing, and to deliver the actual call to action. If you don’t engage them, you’ve lost the sale opportunity."

http://www.bristoleditor.co.uk/free-stuff/theres-only-1-secret-to-building-your-online-presence1/

Make Time to Promote Your Book

"Decide how many hours a week you can spend promoting your book and block out time on your calendar every day. If you have a day job, set aside a half hour or an hour on weekday evenings for promoting your book. Even if you just have time for a few quick emails, make sure you do something EVERY DAY to promote your book, so that you don't lose momentum."

http://bookmarketingmaven.typepad.com/book_marketing_maven/2011/02/make-time-to-promote-your-book.html

How to Make a Book Trailer

"What’s a book trailer you ask? Never heard of one? Well, a book trailer is just like a movie trailer, except that it is a “preview” of your book. They are quickly becoming a popular way to market and sell books."

http://www.bookbuzzr.com/blog/book-marketing/how-to-make-a-book-trailer/

How to promote your novel with short stories

"Keeping it fresh: readers will want to come back to your site because there will always be something new for them. Short stories allow you to have limitless commercials that will promote your novel. [...] The ideal short story is one that is between 1000 to 2000 words long. It's longer than a piece of flash fiction but it's just as compact. With short stories the emphasis can be either on plot and structure or if you want it can be about a few specific details. The easiest approach is to focus on just one or two characters. "

-- M.L. Poncelet

http://blog.marketingtipsforauthors.com/2011/05/how-to-promote-your-novel-with-short.html

7 Secrets to Successful Book Promotion

"Writing a book is a huge accomplishment, but your work doesn't stop there. Selling books requires good planning, lots of effort and perseverance. Here are seven keys to planning for successful book promotion:"

http://bookmarketingmaven.typepad.com/book_marketing_maven/2011/06/7-secrets-to-successful-book-promotion.html

1. Educate yourself about the business of publishing and book marketing.
2. Understand your target markets.
3. Build your author platform and peer networks.
4. Develop a written book marketing plan.
5. Get organized.
6. Budget your time and money wisely.
7. Get started today.

Essentials In Building An Author’s Platform

"An author’s platform is basically an author’s group of fans. These are the people who will likely buy anything that the author writes or creates. These folks often look to the author as a thought leader and closely follow suggestions, advice and recommendations made by the author. Consequently, smart authors want to start building a platform sooner rather than later."

http://www.sellingbooks.com/essentials-in-building-an-authors-platform/

Do NOT Sneak Your Self-Published Book Onto Bookstore Shelves

"Over the years, several authors have written to me, sharing a "unique" idea they had about getting bookstores to stock their books. They walk into a store, pull a couple of their books out of their purse or jacket, place them on a shelf, and walk away. It's like backwards shoplifting. We call it shopdropping....and it's a very, very bad idea for these reasons: [...]"

http://writersweekly.com/the_latest_from_angelahoycom/006756_06012011.html

7 emails you should never send

"Emails that are longer than one screen

Email is popular because it fills the need for quick communication. Subscribers' attention spans are short, and their inboxes are full. An email needs to grab them immediately. So why then do marketers insist on sending emails that ask subscribers to scroll and scroll and scroll? Marketers make the mistake of trying to convert a four-page paper newsletter into an email format, without learning what makes email unique: the ability to make subscribers act.

To make your email stand out, design it so the copy is on a single screen above the fold. Have a strong call to action in the email subject line that also is included in the content. Use hyperlinks to continue stories, link to information, direct people to surveys, show videos, etc. Including three to five hyperlinks within the body of each email keeps the message concise and provides multiple tracking mechanisms to determine how engaged the audience really is."

http://www.imediaconnection.com/printpage/printpage.aspx?id=27230

Is Summer No Man’s Land for PR Launches?

"Weeks to Avoid

* July 11, 18% on vacation
* July 25, 11% on vacation
* August 1, 11% on vacation
* September 5 (week of Labor Day), 10% on vacation
* September 12, 13% on vacation"

http://www.inkhouse.net/is-summer-no-man%E2%80%99s-land-for-pr-launches/